If you do business with people outside your locale (or would like to) then for you the Web may be an extremely promising medium. National and regional companies, visitor and tourist-oriented companies, as well as any company involved in high tech, telecommunications, software, mail order or specialized products or services are prime candidates for obtaining a whole new source of ready, willing and anxious customers by advertising on the World Wide Web.
A Web site may be also a very good place to disseminate product information, to announce new products, to answer frequently-asked questions, and simply build or maintain a national corporate image.
The Web is, in addition, a good place for charitable and political organizations to set up shop. The Web is an extremely flexible and powerful medium with which to make a point. Pages may be updated continuously, and can employ video and audio, as well as striking graphics. With a few keyboard strokes pages can be linked to other organizations, or to government information sites; the ability to point your visitors directly to source material is a persuasive tactic that has no equal in any other medium.
There are many other possibilities, of course. For example, the cost of maintaining a small web site is so low that writers, artists, musicians, and other professionals who wish to maintain a world-wide presence can easily do so. Even an outboard repair shop might be a good candidate for a Web page, if the owner specializes in collectable antique motors and hard-to-find parts. If you can imagine a way in which the Web might help your business, it may be worth a try.
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